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Managing the strategy journey
July 18, 2012 /
A great many companies are generating strategies that, by their own admission, are substandard.
Regular strategic dialogue involving a broad group of senior executives can help companies adapt to the unexpected. Here’s one company’s story, and some principles for everyone.
Chris Bradley, Lowell Bryan, and Sven Smit
Full Story: http://www.mckinseyquarterly.com/Managing_the_strategy_journey_2991
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