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Startup Viral Marketing Costs Real Money These Days
July 14, 2012 /
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using "viral" marketing, which costs nothing. The founder explains that the product is so "buzz-worthy" that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2012/07/startup-viral-marketing-costs-real.html
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Posted in: Funding and Building your Business