Does Your Business Understand Social Media Analytics?

By now, nearly all small businesses recognize the critical importance of social media. Customers are using social tools to communicate, shop, research and discover. As entrepreneurs accept this fact, they’re shifting their businesses to embrace the new social paradigm.

The question now becomes how to measure its effectiveness and apply that data to your business decisions. To try and answer this question, Booz Media conducted an in-depth study with Buddy Media on social media’s impact on marketing. Its primary finding is that that most businesses are not utilizing tools and services properly.

Christine Erickson

Full Story: http://www.openforum.com/articles/does-your-business-understand-social-media-analytics