Should your startup enter the world of business blogging?

Long gone are the days when billboards, print advertisements and direct mail alone were the only ways to reach an audience of our choice. Today, entrepreneurs can take advantage of the many avenues of the Internet — most of which are free or relatively inexpensive. Setting up a presence on social media platforms and testing out segmented email marketing campaigns are today’s most promising marketing initiatives for startups. Results are accurately tracked and leads are constantly captured — all without signing a big check or licking a single stamp.

Scott Gerber

Full Story: http://thenextweb.com/entrepreneur/2012/06/23/should-your-startup-enter-the-world-of-business-blogging/