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Entrepreneurs Need to Brand Themselves First
June 18, 2012 /
Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your odds of success.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2012/06/entrepreneurs-need-to-brand-themselves.html
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Posted in: Funding and Building your Business