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4 Ways to Use Storytelling for B2B Social Media
May 23, 2012 /
B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems. One way to get there is by sharing compelling stories. As many B2B marketers still struggle with this change in marketing focus to a customer-centric model, we offer the following suggestions for storytelling ideas. Keep in mind that each of these story types can be told in words, images, audio and video, depending on their use.
By Jeffrey L. Cohen
Full Story: http://socialmediab2b.com/2012/05/b2b-social-media-storytelling/
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