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Water communication strategies, step one: Listen to worldviews

April 16, 2012 /

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TOMIS is the Tour and Activity Industry's only one-stop shop for all things digital marketing.

When people talk, listen completely. Most people never listen. -Ernest Hemingway

Most marketing communication strategies begin with an opportunity, a target market, and plan for execution. Frequently, what is missing from this platform is what I consider the first and critical step: LISTENING. Yes, simply listen. This skill is especially important in highly political and polarizing markets, such as water, due to deeply entrenched worldviews.

By: Chris Corbin

Full Story: http://the-back-40.com/2012/water-communication-strategies-step-one-listen-to-worldviews/

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