New federal Internet privacy standards introduced

Federal regulators are targeting the lucrative personal information industry that allows marketers to draw an ever more intimate portrait of Internet users.

On Monday, the nation’s chief privacy regulator capped a two-year study of Internet privacy by delivering a sweeping series of recommendations to help consumers better understand and control the information being collected about them. Released one month after the White House called for a "privacy Bill of Rights," the Federal Trade Commission’s 57-page privacy report consisted of a set of "best practices" that the Internet industry is expected to follow — or face sanctions.

By Mike Swift

Full Story: http://www.mercurynews.com/business/ci_20257499/new-federal-internet-privacy-standards-introduced