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Pitching: The first 8 words
March 2, 2012 /
A few months ago, I interviewed a number of venture capitalists about public speaking as it relates to the hundreds of startup pitches they hear.
I asked, "What’s important to you in a pitch?"
There was one answer I’ll never forget. It came from David Wells of Kleiner Perkins Caufield & Buyers.
He replied, "Within the first 8 words, I’ve decided whether or not to keep listening."
8 words.
By Allison Shapira, Harvard Kennedy School
Full Story: http://www.boston.com/business/blogs/global-business-hub/2012/02/the_first_8_wor.html
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