Marketing the IT Department

IT leaders in Oakland County, Mich., have years of experience offering shared services to the 61 villages and townships within the county’s 910 square miles. Deputy County Executive and CIO Phil Bertolini never had to think too hard about how to reach out to potential customers for these shared services.

"When we had a new service to offer, we had the names of officials there. We could go through one point of contact to inform them of services," he said. "We never really had to market to them."

David Raths

Full Story: http://www.govtech.com/policy-management/Marketing-the-IT-Department.html