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Business Students Go Head-to-Head in Pursuit of Invaluable Industry Experience

Students at the University of Utah’s David Eccles School of Business are learning first-hand how to improve the bottom line of company Web sites by acting as actual consultants–something that translates directly into a valuable tool to land jobs upon completion of their degrees.

MBA students Tyler Riggs and J.J. Oliver recently claimed top honors in the 10th Adobe Web Analytics Competition, marking another milestone in the school’s mission to provide the best hands-on business education in the nation. The team analyzed the online performance of DepartmentofGoods.com, a closeout/outlet site owned by Backcountry.com, a Utah-based Web retailer of outdoor recreational gear, clothing and accessories. Riggs and Oliver focused on, among other things, how best to reduce the number of customers who make "shopping cart" product selections, but then abandon the transactions before completing purchases.

Full Story: http://www.utahpulse.com/view/full_story/17289141/article-Business-Students-Go-Head-to-Head-in-Pursuit-of-Invaluable-Industry-Experience?instance=today_home_pulse

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