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What Does Your Profile Picture Say to the World?

October 21, 2011 /

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The Art of Online Portraiture

Social-media profiles are increasingly important in building your business identity. "It’s a hugely powerful branding tool–and you have to be very strategic about building it," says Nicole Williams, connection director for LinkedIn.

A key component is the profile picture. The New York City-based Ms. Williams, who primarily splits her time among three social-media sites–Twitter, Facebook and LinkedIn–says it is crucial to strike the right tone.

By CHERYL LU-LIEN TAN

Full Story: http://online.wsj.com/article/SB10001424052970203388804576613561719372694.html?mod=WSJ_hps_sections_careerjournal