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Why you want to go to college: In 140 characters or less

July 11, 2011 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

At the University of Iowa, a good tweet is worth $37,000.

That’s the price of a full scholarship, and that’s exactly what a student hopeful can win in a contest the university has dreamed up that takes electronic communication to a new level. The university is asking prospective students to submit a 140-character tweet in place of a second essay.

The University of Iowa is joining several others in its attempt to make students get to the point quickly and to improve their social media skills — two qualities that today’s Twitter-savvy marketplace demands.

By Luke Kerr-Dineen and Natalie DiBlasio, USA TODAY

Full Story: http://www.usatoday.com/news/education/2011-07-12-university-iowa-tweet-scholarship_n.htm

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