It’s 30-44 year olds, stupid!

College graduates leave to see the world, but they often return, sometime between ages 30-44.

Your community wants to attract new residents, right? "Live, Work, Play," proliferates on websites today. But who are you trying to attract? Too often the answer is "everyone and anyone." The idea being that we can’t afford to miss any opportunities. But marketers everywhere know better. Trying to create and promote a product for everyone is a surefire way to create and a product that nobody wants.

But who should you target? That’s the tough question. Jim Russell from Burgh Diaspora believes he has the answer: It’s people ages 30-44.

by Mike Knutson

Full Story: http://reimaginerural.com/its-30-44-year-olds-stupid/