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Does your company have a powerful enough vision?

If you want to build an enduring brand, don’t start with a great product, an ingenious business plan or a clever logo, says publisher, author and tech conference impresario, Tim O’Reilly. Begin with a big, audacious goal.

"I can’t think of a great company that doesn’t have a great vision," he said during an on-stage interview with Jason Calacanis at the South by Southwest Interactive Festival on Friday.

By Jesse Stanchak

Full Story: http://smartblogs.com/leadership/2011/03/12/live-from-sxsw-tim-oreilly-on-the-power-of-big-ideas/

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