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IT Software Spending Will Focus on CRM in 2011
February 28, 2011 /
Customer relationship management will get the largest increase in software spending this year, a Gartner survey says. The rise comes as overall software spending is expected to rise 31 percent, led by the Asia/Pacific region. SaaS spending for CRM could rise to $4 billion by 2014, Gartner says, while marketing automation is showing strong growth.
By Barry Levine
Full Story: http://www.crm-daily.com/story.xhtml?story_id=130007PIF686
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