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Small businesses learn to tweet, post, and blog -The work’s daunting, but results can wow

February 22, 2011 /

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Mike Pedersen, 59, the owner of Mike’s Automotive Services in Somerville, has always tried to keep up with the latest technology, especially when it comes to marketing his business.

"We had a Web page way back in ’94, when it was the cat’s meow,” he said, shortly after finishing a repair estimate for a customer.

But lately, he admitted, it has been a challenge to stay ahead of the marketing curve.

"Twitter, Facebook, Groupon — the whole thing has gotten a lot more sophisticated,” Pedersen said. "It’s kind of forcing my hand to get involved.”

By D.C. Denison

Full Story: http://www.boston.com/business/technology/articles/2011/02/22/small_businesses_learn_to_tweet_post_and_blog/

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