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Blending social into earned, owned and paid media
February 14, 2011 /
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social Media Week on Monday. Social media should be a part of every component of a brand’s media strategy — even its paid and owned media — provided it’s done in a transparent, honest way that respects the audience and maintains the integrity of the brand.
By Jesse Stanchak
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