News
Sun Valley Marketing Alliance to shift advertising focus to young affluents
January 24, 2011 /
Get ready for "authentic Sun Valley."
The Sun Valley Marketing Alliance wants to lure a new generation of visitors to Sun Valley by touting a promise of opportunities to create authentic, original experiences that become tradition.
"This place is an original but we lost relevancy as we stopped being an original," Candice Pate, the Alliance’s new interim chief management officer, told those attending a joint meeting of the Sun Valley and Ketchum city councils Thursday evening.
By Karen Bossick – Times-News correspondent Magicvalley.com
Full Story: http://www.magicvalley.com/business/local/article_416f3e4d-cc8c-5c8e-bb1d-b8cf8864ebdc.html
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Posted in: Idaho News & Events
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