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Reflections on the Ideal Economic Gardening Audience

I’ve been thinking a lot lately about the best target audience for an economic gardening program, particularly in smaller or more rural regions. Over the past several years, I have worked with hundreds of small businesses, helped communities around the country implement their economic gardening projects, reviewed numerous research reports on entrepreneurs, collaborated with Don Macke of the Center for Rural Entrepreneurship, and learned from Chris Gibbons at the City of Littleton. I have concluded that EG programs have three main criteria they can use to determine their target audience: company size (e.g., number of employees and/or revenues), company age, and company growth factors–or a combination of these criteria.

After reviewing all the evidence, I believe I have identified the "sweet spot"–the ideal target audience for most EG programs. First, let’s look at some facts about each of the three criteria.

By Christine Hamilton-Pennell
Growing Local Economies, Inc.

Full Story: http://supportinglocalentrepreneurship.wordpress.com/2010/04/23/reflections-on-the-ideal-economic-gardening-audience/

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