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Utilities Seek Fresh Talent for Smart Grids – "We want to help make utilities cool again."

Speaking to a classroom of seventh and eighth graders at the middle school here, Lisa Magnuson shared a popular dictum from the power industry: if Alexander Graham Bell, the inventor of the telephone, could see how his technology had evolved over the last century, how would he react?

"He’d be amazed," offered one student, mentioning that his cellphone can play music, display movies and send text messages.

And if Thomas Edison, the pioneer of power distribution, were to return?

"He’d probably go, ‘Wow, everything is still the same,’ " said Ms. Magnuson, the director of marketing for Silver Spring Networks, which produces hardware and software to make the electric grid as smart as the phone network.

By TOM ZELLER Jr.

Full Story: http://www.nytimes.com/2010/12/30/business/energy-environment/30utility.html?hpw

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