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Be a 60-Second Commercial- The Elevator Pitch

Have you mastered the art of doing a 60-second
commercial at business events or social gatherings?
When you’re first introduced, the words you speak can
send a powerful marketing message about you and your
company.

What can you say?

by Vicki Gerson NFIB.com

Make a list of all the important facts about you and
your business. First, it’s important that people
remember your name and the name of your business–so
provide that information right away. Make sure you
always identify where the business is located, though
people are unlikely to remember a specific address.
Instead say something like, "I’m located in Wheeling at
the corner of Milwaukee and Dundee."

Briefly describe what you do. You also want people to
know how your business is different than others that
provide the same services or products. It is important
that you carve out a niche that makes you stand out
from the crowd. When you conclude your 60-second spot,
hand the individual(s) your business card.

Many business owners have designed a phrase that people
remember when they meet them again or think about the
person or their business. For example, a mid-size
Internet provider always says, "We are the Goldilocks
of ISPs–not too big and not too small. We’re just
right." A lawyer includes in her introduction, "One of
my clients told me I’m the bulldog in high heels."
People may laugh, but they’ll walk away with the
impression that she’s willing to fight for her clients.
Select a phrase that will help people remember you and
what you do.

Don’t do the following:

Never give your phone number, as it’s unlikely anyone
will remember. Don’t knock the competition by name.
This message is about you and your uniqueness. Stay on
target. And whatever you say, don’t speak in a
monotone–keep it conversational.

When you have less than 60 seconds:

Once you’ve mastered the 60-second version, work on
creating a 30-second and 15- second elevator version.
With practice, you can create a "sound bite" for your
business. Visualize this as a verbal business card.

http://www.NFIB.com.

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