Be Sure Your Startup Has a Clear Value Proposition

As an angel investor who has considered hundreds of startup opportunities, the concept of a value proposition may be the most misunderstood and taken for granted element that I see in newly formed startups.

While entrepreneurs freely throw around the term "value proposition," they rarely offer a thoughtful explanation for the "value" their business is providing and, more importantly, an understanding of who their real customer is and what valuable benefit their customer perceives they are receiving.

To address this gap, I’d like to discuss a basic value proposition definition below.

By Joe Bockerstette

Full Story: http://blog.startupprofessionals.com/2010/12/be-sure-your-startup-has-clear-value.html