Swedish’s Young Social-Media Ace Coaches Docs in the Ways of the Web

Dana Lewis, at 22, found a job telling doctors what to do. It has nothing to do with deciding which diagnostic test to run, what drug to prescribe, or how much they can bill for an MRI. It has everything to do with how physicians can better communicate with patients over the Web in the 21st century.

Seattle’s biggest nonprofit hospital, Swedish Medical Center, was so pumped up about Lewis and what she does that it issued a press release last month calling her an "Internationally Recognized Social Media Strategist." Hiring someone for that task is a sign of how serious Swedish is about connecting its network of more than 2,000 physicians with their patients through clever use of Twitter, Facebook, and other tools of the social media trade. It’s not every day that 22 year olds get trumpeted in press releases, so I decided to follow up to learn more.

Luke Timmerman

Full Story: http://www.xconomy.com/seattle/2010/09/22/swedishs-young-social-media-ace-coaches-docs-in-the-ways-of-the-web/