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Silicon Valley VC invests $3M in Cary-based ad technology firm – MaxPoint Interactive

MaxPoint Interactive http://maxpointinteractive.com/ , a startup focused on advertising technology, has secured its first institutional investment from high-profile Silicon Valley venture capital firm Trinity Ventures.

Trinity, which has some $1 billion under management and focuses on early-stage investments, invested $3 million in MaxPoint.

MaxPoint, which launched in 2007, has developed what it calls “Digital Zip” technology that it says marketers to target potential customers in local neighborhoods. The company says the funding will be used for expansion.

According to MaxPoint, its technology helps customers increase in-store sales.

Full Story: http://localtechwire.com/business/local_tech_wire/news/blogpost/8292953/

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