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Technology Basics for Business

Technological advances have greatly increased the ease with which you can run and grow a small business. If only technology weren’t so complicated.

These days, it’s tough for any entrepreneur to make it—let alone succeed—without a heavy dose of tech. You need a well-designed and easy-to-use website (that’s a no-brainer), plus you might benefit greatly from software, Web applications and equipment that allow you to mange inventory, track customers’ purchases, process invoices, manage payroll and communicate with staff. Most entrepreneurs want the freedom to leave the office yet still stay connected, meaning they (and key staff) need to be outfitted with cell phones, laptops and wireless devices.

By COLLEEN DEBAISE

Full Story: http://online.wsj.com/article/SB10001424052748703309704575413563940231170.html?mod=WSJ_hpp_sections_smallbusiness

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