Niche marketing about finding, meeting needs – Logisys of Missoula, Montana

Know your niche, know your customers.

It sounds like good business advice, and we hear such platitudes frequently, but what does it mean? How does a businessperson or entrepreneur get that knowledge?

Recently, Simona Stan, a University of Montana School of Business Administration marketing professor, and Charlie Stortz, vice president of Missoula-based international technology company Logisys http://www.logisys911.com/ , were willing to tackle this nuanced topic of niche marketing and provide some enlightenment for the Missoulian’s InBusiness readers.

"From a theoretical perspective, niche marketing starts from the idea that nobody can satisfy everybody and nobody can satisfy all of the consumers," Stan said.

"Therefore, you need to segment the market, create a segment of consumerism based on what consumers needs."

By BETSY COHEN

Full Story: http://missoulian.com/business/local/article_47afeaa6-9fec-11df-9f62-001cc4c002e0.html

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LogiSYS http://www.logisys911.com/ is an innovative leader within the public safety communities. As a trusted developer of software solutions and working with Law Enforcement, Fire and EMS, our goal is to provide a more efficient decision making process for dispatch and records management.

As a Tier One systems provider, we continue to work side-by-side with public safety agencies across the US, Canada and Caribbean. We have successfully installed our software through out the US, as well as the Caribbean. Our products manage data for thousands of individual agencies that benefit from the experience of our dedicated professional staff.

We provide comprehensive tools to manage information through the investigative, reporting and recording stages. LogiSYS systems manage information with advanced workflow techniques and integrated GIS. In short, we enhance the decision support process with easy-to-use products.

Our role, as an industry leader, has afforded us the opportunity to work with a complete team of leading providers to bring you an integrated, affordable and dependable solutions. We are more than a partner, we are a team player. We are focused on one goal; supporting your needs quickly and dependably while delivering state-of-the-art software.

We ensure success by being a total solution provider backed by effective project management and control. Just like you, we take pride in our work and responsibility for our actions.