Know customers for niche success, expert says – Paul Gladen, President and Founder of Muzeview of Missoula, Montana

Paul Gladen is president and founder of Muzeview http://muzeview.com/ , a market and competitive intelligence firm focused on the professional services sector and based in the Missoula area.

Gladen has more than 20 years of experience in professional services and has in-depth knowledge of key trends and issues shaping client demand for law, accounting and other professional services.

Prior to founding Muzeview, Gladen was a partner with Arthur Andersen LLP, where he played a key role in growing Arthur Andersen’s technology, media and communications industry practice in Europe. He was also a founding member of Andersen’s Center for Research & Innovation.

Gladen has a master’s degree in mathematics from Oxford University, an master’s in business administration from Manchester Business School and is a chartered accountant in the United Kingdom.

Gladen explores the topic of niche marketing in the following Q&A.

By BETSY COHEN

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