Montana tourism ads gain added attention

There are signs of illness surrounding some of the state’s tourism marketing efforts http://visitmt.com/ this summer – and the director of Travel Montana is delighted.

"Our campaigns have really taken on a viral component above and beyond our expectations," Betsy Baumgart said in an interview as Montana’s peak tourism season draws near.

In marketing terms, "going viral" can mean taking advantage of social media to spread a message, or to relying on other, unpaid media and word-of-mouth to give a campaign legs far beyond its initial exposure and cost.

Baumgart said Travel Montana is focusing its 2010 out-of-state marketing efforts in three major markets – Seattle, Minneapolis and Chicago – with positive results in all three.

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