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From Minimally Viable To Maximally Buyable Product

I’m a big fan of Eric Ries and the lean startup movement that he’s championing at Startup Lessons Learned http://www.startuplessonslearned.com/ . I think many of the fundamentals behind the lean startup are things you likely have been practicing for a while. But, seeing it articulated so well and establishing a common vocabularly for us to talk about it is immensely valuable.

One of the key parts of the lean startup is the concept of a “minimally viable product”. The MVP is a product that has the minimum set of features needed to learn what the market wants. The idea behind the MVP is to spend as little energy is possible figuring out whether what you’re building is something people want.

In this article, I’d like to look at what happens after you’ve built the minimally viable product for your market. What’s next? I’m going to suggest that once you know there’s a market, you should work towards the “Maximally Buyable Product” (MBP). Yes, I know that’s not the perfect term, but I’m a sucker for literary symmetry and you have to admit, it’s got a nice ring to it.OnStartups Pot Of Gold

Given that this is the first time the term Maximally Buyable Product has been used (I made it up), I’ll take a shot as defining it:

by Dharmesh Shah

Full Story: http://onstartups.com/tabid/3339/bid/12999/From-Minimally-Viable-To-Maximally-Buyable-Product.aspx

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