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Bar Codes Find New Business Uses
June 14, 2010 /
Bar code technology is leaping into sales and advertising as consumers become more engaged with their mobile devices. Smartphones can download scanning apps that let product codes leap from store shelves to the wider world. Soon the codes could lead to other avenues for connecting with customers in ways businesses can measure.
By Rachel Metz
Full Story: http://www.crm-daily.com/story.xhtml?story_id=032002ZGYEGW
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