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TR10: Real-Time Search. Social networking is changing the way we find information.

How do you parse a tweet? Five years ago, that question would have been gibberish. Today, it’s perfectly sensible, and it’s at the front of Amit ­Singhal’s mind. Singhal is leading Google’s quest to incorporate new data into search results in real time by tracking and ranking updates to online content–particularly the thousands of messages that course through social networks every second.

Real-time search is a response to a fundamental shift in the way people use the Web. People used to visit a page, click a link, and visit another page. Now they spend a lot of time monitoring streams of data–tweets, status updates, headlines–from services like Facebook and Twitter, as well as from blogs and news outlets.

By Nicholas Carr

Full Story: http://www.technologyreview.com/computing/25079/?nlid=2910&a=f

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