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Mattel launching computer engineer Barbie

April 14, 2010 /

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Society of Women Engineers CEO helps design the new career doll

When Mattel Inc. asked Betty Shanahan whether computer engineer Barbie should don a lab coat, she told the toy-maker absolutely not.

"In my 24 years in the industry, I never once wore a lab coat," said Shanahan, CEO of the Chicago-based Society of Women Engineers and a former computer hardware designer.

Well, then what should she wear? "Contemporary clothes," she told Mattel marketers. "Something fun. Something casual."

Melissa Harris CHICAGO CONFIDENTIAL

Full Story: http://www.chicagotribune.com/business/ct-biz-0414-confidential-20100414,0,418501.column

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Coming next… Hacker Ken

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