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Valuing private firms no longer just guesswork

"What you’re seeing is the market is just guessing," said Anthony Alfonso, president of financial services firm BDO Valuation Advisors LLC. "Value is relative. It’s not known until people pay for something."

But independent financial analysts who make it their business to stay ahead of the hottest Silicon Valley trends say they crunch numbers from the best sources of public information available to help investors better understand the market for popular private firms like Facebook and Twitter.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/04/07/BU051CN2LQ.DTL#ixzz0kShazShs

Benny Evangelista, Chronicle Staff Writer

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