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New IBM Strategy: Help Startups Capture More Business

March 31, 2010 /

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Last summer IBM http://www.ibm.com began asking their 120 venture capital partners what it would take to launch the world’s most successful initiative for helping startups capture new business. They concluded that the initiative had to be offered to startups for free, with no upsell and regardless of VC status. Add to this IBM’s preferred software, as well as access to IBM’s social network of 8 million IT professionals and you have IBM’s version of BizSpark.

So today is launch day and Drew Clark, Director of Strategy for IBM’s Venture Capital Group defined Big Blue’s new initiative for startups as a "small crisp set of capabilities that are what startups most want."

by Deane Rimerman

Full Story: http://www.readwriteweb.com/start/2010/03/ibms-open-their-doors-to-help.php

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