State launches ad campaign to attract businesses – Economic officials targeting West Coast companies.

The Governor’s Office of Economic Development (GOED) has launched an advertising campaign to entice West Coast businesses to relocate or expand into Utah.

A series of eight advertisements will be published in the Wall Street Journal ‘s California edition as part of GOED’s West Coast Initiative. Begun three months ago, the campaign has identified 164 companies that GOED hopes may establish a presence in Utah, a list that department executive director Spencer Eccles wants to expand to 1,000.

"The ads were created with executives and business owners in mind," said GOED marketing director Clark Caras. "The text will address what those people want to know first and foremost — how a move to Utah is going to help increase their bottom line."

Full Story: http://www.sltrib.com/business/ci_14732471