How To Pick A Company Name: Tips From The Trenches

Pixily just changed its name to OfficeDrop – this is the story of how we went about making the change.

There comes a time for a lot of companies when they decide that it’s time for a new name. Google was once Back Rub, Nissan – Datsun, and Pepsi Cola used to be Brad’s Drink. Maybe the original name is confusing for customers, maybe it no longer represents the product, or maybe it just becomes stale. For whatever reason, companies find themselves struggling to find a new name. A name change can be just the refreshing boost your company needs to reach the next level. The question is: how do you pick a new name?

Healy Jones

Full Story: http://onstartups.com/tabid/3339/bid/12156/How-To-Pick-A-Company-Name-Tips-From-The-Trenches.aspx