News
See It Their Way
June 16, 2002 /
If you view the customer’s world in terms of products and features rather than
jobs that need to be done, you’ll miss the target.
By Clayton Christensen and Tara Donovan- Optimize Magazine
For the full article:
http://optimizemag.com/issue/008/management.htm
Copyright © 2002 CMP Media LLC
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