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A Geek’s Guide To Hiring Marketing People
Interviewing developers is easy.
OK, not easy. You have to generate resumes, you have to sift through the deluge of candidates, you have to pound your network continuously, you have to develop a phone-screen, you have to schedule interviews, you have to ask them questions and get them to write code and be fair.
But still, you’re a great developer and you’ve worked with enough other developers that you can tell pretty quickly whether someone else is also a great developer. Do they say the right things? Do they make reasonable mistakes? Do they solve easy problems quickly? Do they give up? You can figure that out.
Not so with marketing folks.
Full Story: http://onstartups.com/tabid/3339/bid/11576/A-Geek-s-Guide-To-Hiring-Marketing-People.aspx
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