In Web world, a successful marketing effort means gaining inside track on searches

Back in the last century, ensuring that customers knew you existed involved buying a billboard alongside a busy highway, or leasing space for your coffee shop next to your town’s biggest office building. It was simple.

But in the 21st century business ecosystem, there are three powerful players that can either help new customers connect and find you, or ensure that you’ll lose market share to your competitors. They are Google, Yahoo, and Bing, the most-frequently-used search engines in the United States. (About 65 percent of Internet users start their searches at Google.com, according to the measurement firm comScore.)

Showing up prominently in their search results has become an important part of basic sales and marketing strategy for businesses – but one that isn’t well understood.

By Scott Kirsner

Full Story: http://www.boston.com/business/technology/articles/2010/01/24/in_web_world_a_successful_marketing_effort_means_gaining_inside_track_on_searches/

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