Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy?

I’ve written about this idea of hunting vs harvesting before for this site, but in conversations I have with small business owners, over and over this question of “what’s the difference?” comes up. So let’s dive deeper, because it’s a growing issue to tackle for companies trying to break out and get to that next level.

Imagine you are out on a camping trip. You didn’t pack any food with you and you’re hungry. You’ve got two choices:

Full Story: http://smallbiztrends.com/2010/01/hunting-vs-harvesting-which-method-describes-your-customer-acquisition-strategy.html