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What’s Your Company’s Sentence?
January 14, 2010 /
MATR Sponsor (view all)
What a powerful question — not just for great presidents, but for great companies, too.
Time and again, as I’ve gotten to know companies that are winning big in tough industries, I’ve been struck by the clarity and simplicity of the one idea that drives them — their version of Luce’s sentence. Here’s Southwest Airlines: "We democratize the skies and give people the freedom to fly." Here’s ING Direct: "We lead Americans back to savings." Here’s Google: "We organize the word’s information and make it universally accessible and useful."
Bill Taylor
Full Story: http://blogs.hbr.org/taylor/2010/01/whats_your_companys_sentence.html
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Posted in: Funding and Building your Business