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The Science of Managing Search Ads
December 22, 2009 /
For most people, Google and other search engines are essential tools to navigate the Web. But the workings of the text ads, the blurbs that peddle goods and services on the search results pages, are largely hidden from Web users.
By MIGUEL HELFT
Full Story: http://www.nytimes.com/2009/12/22/technology/internet/22search.html?_r=1&hpw
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