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Business owners go online to boost bottom line

One business owner uses the Web, successfully, to reach out to a specific customer niche. She’s also finding it difficult to stand out in the more crowded retail arena.

Another is using the Internet to showcase her work.

Today the World Wide Web is as basic, when it comes to business tools, as computers and telephones. Everything from insurance firms and real estate companies to retail stores and landscaping businesses use Web pages to promote their goods and services and make sales.

But using the Web successfully to boost a bottom line requires a strategy to meet specific goals, experts say.

By JO DEE BLACK • Tribune Business Editor

Full Story: http://www.greatfallstribune.com/article/20091129/BUSINESS/911290307/Business+owners+go+online+to+boost+bottom+line+

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