The Most Important Things in Life Are Free

If you’re in a content or online service business, you’re well aware of the pressure to lower your prices to free. The key point is that what customers are willing to buy is far more important than what you’re willing to sell.

Guy Kawasaki

Full Story and Video: http://www.openforum.com/idea-hub/topics/the-world/article/the-most-important-things-in-life-are-free-guy-kawasaki