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Businesses dip toes into online networking pools

Matt Paschall, a marketing specialist at Spokane electronics retailer OneCall, spends less than 30 minutes a day sending messages to the company’s Twitter followers. The short messages, sent as “tweets” of 140 characters or less, mention good deals on discounted electronics product.

The messages also point people to other sites that offer tips and guidelines for the latest digital consumer products.

OneCall is one of dozens of area businesses that have joined the business community using Twitter, a free online service that has become a wildly popular Web and mobile-phone activity. For every active Twitter-using company in this area, one can easily find dozens more looking for guidance about how to use it effectively.

Tom Sowa
[email protected], (509) 459-5492

Full Story: http://www.spokesman.com/stories/2009/oct/11/socially-connected/

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