How to Create a Shared Vision Statement

A vision statement is an aspirational description of what an organization would like to achieve or accomplish in the future. It is intended to serve as a clear guide for choosing current and future courses of action.

Having a clear vision can give a team direction and inspiration, and be the foundation for goal setting and action planning. In today’s uncertain economic climate, having a sense of hope, that there is a light at the end of the tunnel, is more important than ever.

There’s two ways a leader can create a vision statement: by themselves, or collaboratively. The advantages of involving others in the creation of a vision are a greater degree of commitment, engagement, and diversity of thought.

When others are involved in the creation, it becomes "our vision". When a leader does it alone, it becomes "your" vision.

Dan McCarthy

Full Story: http://www.greatleadershipbydan.com/2009/07/how-to-create-shared-vision-statement.html