Read more stories about
Montana Business >>

MATR Sponsor:

MATR Supporters:

Company originally formed in Montana, Ad Operations Interactive, inks exclusive reseller deal with NY based Ad-Juster and builds a Major Client List in First and Second Quarters

July 13, 2009View for printing

Ad Operations Interactive which was founded by University of Montana graduate, Jesse Poppick, has entered into an exclusive reseller agreement with NY based Ad-Juster.

Ad-Juster, the only 3rd party reporting and discrepancy management tool in the market place today, announces new clients after completing its first two post-beta quarters.

The list of publishers that have recently joined the Ad-Juster roster include: Conde Nast Digital, Fast, Glam Media, Kelley Blue Book’s, e-Healthcare Solutions,,, Meredith Corp. and other heavy hitting digital publishers. “Ad-Juster saves us a tremendous amount of time and effort getting 3rd party data.” says Melissa S. Bertram, VP, Advertising Operations at Kelley Blue Book’s

Ad-Juster identifies digital advertising discrepancies between a Web Publisher’s ad delivery system, such as 247Real Media’s Open AdStream, Doubleclick’s DART For Publishers, or DART Enterprise, Zedo, Helios or Google’s AdManager, and any 3rd party server like Atlas, Doubleclick’s DART For Advertisers, Mediaplex, PointRoll, Eyeblaster, EyeWonder, Unicast, and EyeReturn.

“A product like this was long overdue in our industry - Ad-Juster is reliable, easy to use and the team also provides great service enabling us to deliver quality reporting for brand advertisers," adds Wendy A. Mazzoni, VP, Ad Operations at Glam Media.

According to Mike Lewis, President of Ad-Juster, “We’ve been overwhelmed by the response we are getting from multiple departments within the online publishing world. The efficient handling of online advertising discrepancies between servers is a 10 year-old problem, so there is a lot of pain out there in the market. What we initially thought would be valuable primarily to traffickers and campaign managers in Ad Operations, is resonating with Billing and Finance groups, as well as Sales Mangers.”

Mr. Lewis goes on to add “This was a daunting management problem for which to create a technology solution. We plan to work closely with the IAB and ensure our solution meets the IAB standards as they evolve, but in the meantime, our customers want solutions today, and through Ad-Juster our customers receive all 3rd party ad delivery data right to their inbox everyday.”

More information about Ad-Juster can be found at:

Contact: Jesse Poppick, Ad Operations Interactive, 646-784-4650,
No reader comments so far. Be the first to comment by clicking the button below.

Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

E-mail this page to a friend!