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Get hands dirty with Helena’s learning brand – "The Learning Center of the West"

Education is a lifelong endeavor. Luckily, here in Helena, the opportunity for sustained learning is coming to fruition through channels above and beyond books and the Internet.

Whether or not Helena has fully bought into "The Learning Center of the West" brand is still questionable, but it appears the idea is moving forward anyway as the Helena Institute readies its fledgling agency to put on 60 courses this summer to teach citizens and tourists alike the "how-tos" of many different art forms.

The idea, of course, is to draw more visitors to Helena, and once they are here, get them to spend more money on more than just hotels and restaurants – experiential applications like the arts, building furniture, outdoor recreation and so forth.

Considering the city paid nearly $75,000 to coin the catch phrase, it’s encouraging to see it taking form at the grassroots level.

Full Story: http://helenair.com/articles/2009/05/13/opinions/top/irview_090513.txt

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