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"THERE’S NOTHING HERE" – New Montana tourism advertising campaign will ‘stop you in your tracks,’ but slogan still elusive

May 4, 2009 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

According to Travel Montana, a test group was not put off by the unusual statement that Montana has nothing. Potential visitors understood the irony when accompanied by artwork showing spectacular views of the state.

Montana’s promotion agency, Travel Montana, took a rare tack this year with a new advertising campaign for Montana running in magazines.

"THERE’S NOTHING HERE," the ads blare.

Full Story: http://www.greatfallstribune.com/article/20090504/NEWS01/905040310/1002/rss

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The Kalispell Chamber of Commerce is the longest-standing and leading advocate for the Flathead Valley community and business climate.

Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

SBA 504 Loans offered statewide! Real estate and equipment, acquisitions, renovation, and new construction. Low, fixed-rates up to 25 years with as little as 10% down.
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